When SketchPad creates your web site, checked items will already be done for you:
HTML Page Titles
Each page in your site has a unique title containing correctly placed keywords
Meta tags
Your pages have meta description and meta keyword tags
Keywords on each page
Keywords utilized on pages for good prominence, density, proximity, frequency
URLs & file names contain keywords
Your files and URLs are named with your keywords
Headline tags
High levels HTML tags contain prominent key words
ALT tags for graphics
Images are described with tags using keywords
Comment fields
Your pages contain properly placed comment fields using your keywords
Link popularity
You've exchanged links with appropriate web sites to increase your link popularity
Themes
Your pages are designed for what search engines consider to be a consistent theme
Design
Your site is fast, pleasant, clean and easy to navigate without broken links & file not found errors
Frames, Flash & No Spam
You have eliminated practices that the search engines consider spam and your pages include 'work-around' solution for frames and files they cannot read.
And, if SketchPad doesn't create your web site . . .
Who will do all of this for you?