Sketch Ambassador Guide

Welcome to the Sketch Community

Our passion for design goes beyond pixels. Every year, our diverse and vibrant community of designers, developers, and creatives attend Sketch events to make real-life connections, share knowledge, and inspire each other to learn more about design. These meetups happen all over the world, and are organized by a group of motivated and passionate Sketch Ambassadors just like you.

Not yet a Sketch Ambassador? Apply here.

We know getting started can be a little overwhelming, so we created this guide to help make the process a little easier. Please take the time to read through this documentation thoroughly before setting up your group and refer to it often when creating and managing events. If you have a question and can’t find the answer here, please get in touch.

Our Values

The decisions we make around the Sketch Community are derived from the things we value most. Read Our Values.

The Perks of being a Sketch Ambassador

  • Once you’ve held your first event, we’ll send you a box of swag you can give to your attendees, and shirts for you
  • We can sponsor your event with a donation of Sketch licenses to raffle off
  • We’ll feature your event on our community page and in our community roundup blog posts
  • We’ll help spread the word to the whole Sketch community via social media channels
  • You can earn rewards as your community completes achievements
  • You’ll receive ongoing support via Slack and email from our Community Managers
  • We’ll provide resources to help make some tasks easier
Sketch Swag

Building your Community

You’ll want to use a service to manage your events and make it easy for guests to RSVP. You are free to choose the service that makes the most sense for your community. If you’re not sure what to use, we recommend either (paid) or (free). Once you’ve created an account, the guidelines and templates featured here will help you build your group page and first event. Our Visual and Language Guidelines are a good place to start.


Sketch Ambassador Achievements are currently under review for 2020. Watch this space!

As you grow your community you’ll be eligible to earn rewards through completing achievements. These rewards are our way of saying thank you for your commitment to the community. Check out the list of Achievements and start earning them today!


Welcome Everyone

Welcome newcomers, special guests, and friends the same way — say hi! If someone seems uncomfortable, try starting a conversation to learn more about them and thank them for attending. Encourage diversity and leave any bias at the door. If you’re trying to expand your group, try looking outside of your own communities and into others that might benefit from the conversation around Sketch and design.

Everybody loves food and drink. A bite to eat (or a drink) can really help attendees feel comfortable and ready to participate. It’s a good talking point and can help attendees feel valued too. We recommend reaching out to a local sponsor (more on that below) to see if they can help with this but you could also consider charging an entry fee for your meetup, to cover costs — if you have any questions about this, just get in touch.

Encourage Participation

You don’t want to organize an event on your own, and you shouldn’t have to! Seek out volunteers to help before, during, and after the meetup. It will lessen your workload, and help your volunteers feel more deeply rooted in the community. Don’t forget to recognize your volunteers for their hard work!

Communicate Often

Encourage participation before, during, and after a meetup to keep the excitement high and boost attendance! This can include: incorporating mini-presentations from attendees, hosting Q/A sessions with guests, and facilitating roundtable discussions. Look for opportunities to engage and encourage your community outside of regular events.

When you communicate, be empathetic and professional. Remember that you’re acting as an Ambassador for the Sketch brand.

Be Consistent

Whether you plan on hosting events monthly, bi-weekly, or weekly, maintaining a consistent meetup schedule helps attendees to plan ahead and invite others. Remember to announce meetups at least three weeks ahead of time and send a follow-up reminder the week of the event.

Please be respectful of your attendees by starting on time. If your event is going to run late, let your attendees know and tell them it’s okay to leave if they need to!

Treat Others Well

It’s important to have a good time but it’s just as important to be respectful of your attendees and make sure they are respectful of each other. Please read our code of conduct and share it with attendees before your events.

Seek Local Support

Many local businesses set aside resources every year to fund local efforts. Whether you need snacks or a venue, start by reaching out to your neighbors. Don’t limit your search to only design related businesses, instead look for businesses that have a large presence in the local community or that support other local initiatives. All it takes is a friendly email to engage with these potential sponsors.

Show Appreciation

If your event is successful it’s probably because of the contribution of a multitude of people, so say thank you! To your sponsors, volunteers and attendees — let them know you appreciate them and that their help has contributed to the success of the meetup.

Document What Happens

Make sure to capture great memories — take lots of pictures, record videos, and tag us on social media like Twitter, Instagram and Facebook. We love to share, and even the shakiest videos can be rolled into a fun compilation to show off your great events! You can use blog posts, videos, and pictures to show off the atmosphere and flavour of your events. Plus, we share all the awesome events happening around the world in our regular Community Roundup blog posts!

Be Present

Once the event starts, allow yourself to learn alongside — and be part of — your own community. It’s easy to let the stress of organising get the better of you so make sure to take a few minutes to breathe and get into the spirit of proceedings. Others will look to you to set the tone, so bring the enthusiasm you want to see in everyone else. And don’t forget to have fun!


Visual Guidelines

  • All Group and Event images should be created using provided templates. This helps with discoverability, consistency and should mean less work for Ambassadors like you.

Design Templates

This .zip file includes the following resources:

  • Sketch file with customizable event, group and social artwork

Language Guidelines

  • Group name should follow this format: “Sketch [city name]”
  • Group page urls should follow the structure “/sketch-[city name]”
  • Event title should avoid being overly vague (Ex. Sketch Event #3)
  • Event titles should avoid using emojis and/or special characters
    • If Sketch is mentioned in the event title, it should be mentioned in a positive way that promotes its use. Titles should avoid advertising a different tool, or switching from Sketch to a different tool.
  • Hosted by format: “Sketch [city name]”
    • City name should be unabbreviated
    • Ex: “Hosted by Sketch Berlin”
  • Sketch should be listed as a sponsor with the description: “The ultimate tool for designing user interfaces, websites, and icons.”
  • When writing about Sketch, use “Sketch” and not “Sketch App” or “Sketchapp” to describe the tool
  • Suggested Group Related Topics:

    • Graphic Design
    • Web design
    • Interaction Design
    • User Experience
    • UX Design
    • UI/UX
    • User Interface Design
    • UI Design
    • Mobile User Experience
    • UI/UX design
    • UX/UI
    • Icon Design
    • Sketch App

    We retain the right to review and request changes to your images/meetup page if it’s inconsistent with our community and brand guidelines.

    We’ve put together some useful Templates for you to download.

    This .zip file includes the following resources:

    • Group Template
    • Event Template
    • Sponsorship Request Email
    • Event Reminder Email

Inactive Groups

A group will be considered inactive it if does not meet at least once during a four month period.


The Trailblazer

Hold your first Meetup

Well done, you’re off to a great start! You’ll get an Ambassador box for your next event, including Ambassador(s) t-shirt and socks; stickers, buttons, congratulations cards for raffle winners, pencils and more.

The Committed

Recruit support from a local business

Nice one! You’ll get a free Sketch License for yourself — that’s 12 months of Sketch updates to say thanks for being so resourceful!

The Organized

Schedule three Meetups in advance

If you like planning this far in advance you probably keep a lot of notes, so we’ll send you a Sketch branded Baron Fig Confidant notebook to keep them all in.

The Unifier

Hold a Meetup with at least 100 people in attendance

Good work! You know how to draw a crowd so we’ll send you a Sketch Branded Baron Fig Squire to draw up the plans for your next big event!

The Gatsby

Throw a party for your Meetup group (Costume, New Year, etc)

Life’s a party and you know that better than most. We’ll cover the catering budget at your next event and even throw in a cake too!

The Philanthropist

As a group, give something back to your local community

Maybe your group has run an outreach program or worked together to design a website for a local charity. To say thanks, we’ll make a donation in your name to our chosen charity.

The Hacker

Organize a hackathon/designathon

Great work! You brought the community together to create something new so we’ll send you a one of a kind Sketch print to say thank you!

The Educator

Host a Sketch workshop

You’re amazing! It takes a lot to be a teacher but your work makes a huge difference to the design community. To say thanks, we’ll send you a $100 gift voucher for A Book Apart.

The Consistent

Hold 12 Meetups within a year

Wow, this a serious achievement! You’ve worked hard to create a long-lasting and consistent community in your area. To say thanks, we’ll send you a Macbook Air! (Please note, this is limited to one prize per group).


Once you become an Ambassador you’ll be able to join the Ambassador Slack Channel to access regular resources and support.

Code of Conduct